Publish 3+ reels a week from one filming session.

You’re a coach. You should be coaching, not editing.

• Batching falls apart at the editing step

  Recording 8 talking-head clips in one block is easy. Editing them — captions, hook, pacing, B-roll, export — takes 6+ hours and never happens. Your "batch week" produces one reel that goes out late.

• Hooks die in the cut

  You said something punchy at minute 4. By the time you re-watch the raw footage on Monday, you don’t remember which take it was in. Manually scrubbing 90 minutes of recordings to find the gold is the actual job, and it’s the part you skip.

• A freelance editor costs $50–150 per reel

  At 3 reels a week, that’s $600–1,800 a month — before they understand your voice. And you’re still doing the briefing, review and round-trip. The math only works if every reel is a $5K-funnel asset, which they aren’t.

• CapCut on a phone is the worst of both worlds

  Slow, manual, no batch workflow, no presets that follow your brand. By reel #4 you’re burnt out and the rest sit unfinished in Drafts.

One filming block → a week of reels, on autopilot.

1. 1. Film once, drop it in

   Record a single 60–90 minute session — talking head, client breakdown, a deep-dive on one topic, anything. Drop the file in. The pipeline transcribes the whole thing in minutes and surfaces every "hook moment" with timestamp and one-line rationale.

2. 2. Pick the reels worth shipping (or let Autopilot do it)

   See 12–15 candidate reels with the suggested 30–60 second window for each. One-click approve the keepers, skip the misses. Or hand the keys to Autopilot and check the output instead — same result, less attention spent.

3. 3. Branded, captioned, paced — exported in your formats

   Every approved clip renders with your brand preset (font, colour, captions, lower-thirds), pacing dialled in for short-form, silence trimmed. Download or send to Reels, Shorts, TikTok directly. Need to push a single cut by two seconds? Open the same project in the Manual timeline — same data, no re-import.

Common questions from coaches

• Will my brand voice survive AI editing — or will every reel look like everyone else’s?+

  Brand presets cover font, colour palette, caption style, lower-thirds, intro/outro card, watermark and pacing preference. They apply on every render automatically. The AI does the cutting; the brand layer is yours and stays consistent — your reels look like *yours*, not generic AI output.

• Can I still tweak the cuts manually if the AI got something wrong?+

  Yes — three ways. Autopilot for full hands-off. Co-editor to chat in plain English ("trim the first 4 seconds, swap to a tighter hook"). Manual timeline for frame-perfect control. The same project moves between modes without losing edits — same underlying data model.

• How do you find the best moments in a 90-minute filming session?+

  A narrative-aware model scores each transcript window for hook strength, story completeness, callback to a payoff, and standalone clarity. The top 12–15 candidates are ranked with timestamps and a one-line "why this works" rationale, so you can quickly verify or override. You see the AI’s reasoning — you don’t have to trust it blind.

• Will reels publish straight to Instagram, YouTube Shorts and TikTok?+

  Direct publishing to Reels, Shorts and TikTok is on the roadmap (US-N — see `docs/backlog`). Today, every reel exports as 9:16 MP4 with embedded captions, ready to drag into the native app. Schedulers like Buffer, Later and Metricool consume the export with no extra steps.

Read the workflow

Read the playbook